About Us

Where did you ever find all the right accessories before Bees arrived? In 1994 the founders of Pure Jewels identified a clear need for gorgeous costume jewellery and bangles. Because every woman is different, we decided from the start that our collection should contain a wide range of colours and shades. From its simple retail outlet in East London, Bees quickly expanded – winning acclaim for product and store innovation. In 2006 we published our first brochure, featuring collections of jewellery in different colour schemes. It was so popular we had to order a second print run. From 2007 we made our collections available online. With an exceptional range, friendly service, and competitive prices, Bees aims to be your number one choice for fashion jewellery and accessories – whatever the event.
A rainbow of choice

What’s your perfect colour? A serene off-grey, or a radiant ruby-red? Bees makes it easy for you to express your individuality with accessories. At last count we were stocking one of the largest ranges of bangles and Asian jewellery in Europe. There’s no better place to find precisely the right shade of cerise for your wedding day – or the perfect turquoise to emphasise those hazel eyes.

Personal service

One reason that people visit so regularly is because shopping at Bees is such an uplifting experience. Come to our home on Green Street and our colour advisers will show you around the collection – or leave you to browse in peace (we hate pushy sales-reps too!). If you need something special, bring in your outfit and we’ll help you find the perfect pieces to complement it. If you can’t make it to the store, send us a snap and our colour advisers will telephone you for a chat! Whether you’re looking for a couple of bangles or head-to-toe adornment, you’re always made welcome.

Visit us!

Word is spreading about Bees. Since 1994 the Bees store, in Green Street, East London, has attracted thousands of customers who love the great service and even greater choice. Come and see what the buzz is all about!